The Message

A key to any publicity campaign is staying on message and using common vocabulary. Here are key messages* and words to use when promoting the "Best Sellers" Campaign for Strong School Libraries:

1. Students deserve equitable access to school library resources.
2. Library Standards provide blueprints for strong school libraries.
3. Strong School Libraries Build Strong Students and Lifelong Learners.

The order and emphasis of key messages can change, depending on who you are speaking with. For example, a legislator might see "jobs" as his and the state's top priority. So, stress #3 as follows: Strong School Libraries Build Strong Students, Lifelong Learners, and a Strong Workforce for California. Students need strong research, reading, and 21st century skills (library standards for 21st Century learners).

Research and Other Resources:

• California Department of Education website on library research. Equitable access. Strong school libraries & student academic achievement.
• California School Libraries COUNT. Dr. Doug Achterman. Equitable access. Strong school libraries & student academic achievement.
• School Libraries DO Make a Difference. Chart.
  
• "Differences in Print Environment for Children in Beverly Hills, Compton, and Watts". Equitable access - books.
• AASL Standards for 21st Century Learners. Library standards.
• CSLA Standards and Guidelines for Strong School Libraries. Library standards.